Name This Reindeer

'Name This Reindeer' was a festive, gamified donation engine supporting the Trussell Trust that successfully turned user attention into charitable funding. Recognizing that holiday financial strain often limits traditional donations (and that the Trussell Trust provides vital support to those facing food poverty during the winter) this campaign invited users to watch a short Google Ad in exchange for a chance to name one 'this' reindeer. On Christmas Eve, a winning name was randomly drawn from the pool, creating a highly engaging, community-driven loop. By replacing cash contributions with ad engagement, the project successfully capitalized on seasonal search intent.The project also included design and marketing.